{"id":149,"date":"2026-05-09T13:01:22","date_gmt":"2026-05-09T13:01:22","guid":{"rendered":"https:\/\/sanantoniomovingreport.com\/?p=149"},"modified":"2026-05-09T13:01:22","modified_gmt":"2026-05-09T13:01:22","slug":"fiestas-largest-event-could-charge-5-peak-hour-admission-fee-under-new-proposal","status":"publish","type":"post","link":"https:\/\/sanantoniomovingreport.com\/?p=149","title":{"rendered":"Fiesta\u2019s largest event could charge $5 peak-hour admission fee under new proposal"},"content":{"rendered":"
\n

Fiesta de los Reyes \u2014 the largest and historically free Fiesta event \u2014 could charge a $5 entry fee during peak hours this year under a proposal heading to City Council later this week.<\/p>\n

Read more Palo Alto College\u2019s Fiesta tradition kicks off next week<\/a><\/p>\n

City officials and event organizers say the proposal is aimed at offsetting security costs and preventing financial losses that could threaten the long-running event\u2019s future.<\/p>\n

Under the proposal, scheduled for a vote on Thursday, Fiesta de los Reyes would continue to operate daily from 10 a.m. to 11 p.m. at Historic Market Square, with extended hours until midnight on the night of the Fiesta Flambeau Parade.<\/p>\n

The $5 entry fee would kick in at 6 p.m. on weekdays and at 1 p.m. on weekends and select dates. Children 12 and under would not be charged, and attendees who enter before the fee takes effect would be allowed to remain inside without paying.<\/p>\n

The proposed change follows a series of security upgrades implemented in 2025 after safety incidents in recent years, including a\u00a02024 shooting that left two people dead\u00a0and four others injured. A\u00a0separate shooting in 2023\u00a0did not result in any deaths.\u00a0<\/p>\n

Those upgrades \u2014 including fencing the event perimeter, screening attendees and increasing coordination with law enforcement, with San Antonio Police Department officers staffing security under the city\u2019s agreement \u2014 were credited with improving safety but had significantly increased the cost of operating the event.<\/p>\n

According to the , those security costs contributed to the event operating at a financial loss last year. The Rey Feo Consejo Educational Foundation, the nonprofit that operates the event, said security upgrades cost roughly $200,000.<\/p>\n

In response, city staff and the foundation have spent the past year working to restructure the agreement to keep the event financially sustainable.<\/p>\n

Read more Family legacy continues with 3 generations serving bu\u00f1uelos at NIOSA<\/a><\/p>\n

The result is a proposed entry fee structure designed to cover the cost of security and ticketing before generating revenue for either the city or organizers.<\/p>\n

City projections estimate ticket revenue at approximately $400,000. Under the agreement, the foundation would retain the first $250,000, with any revenue beyond that split between the foundation and the city. In the first year, the city would receive 25% of revenue above that threshold.\u00a0<\/p>\n

City officials estimate the agreement would generate about $37,500 for the city in its first year, with funds deposited into the Market Square Fund, which supports the management and operations of the Historic Market Square.\u00a0<\/p>\n

In a press release, Thomas Aguillon, a member of the executive board for the foundation, said proceeds from the event help fund educational scholarships for local students.<\/p>\n

\u201cTogether, the Consejos [board members] and the Foundation have raised more than $11 million in scholarships for students in the San Antonio area over the years,\u201d Aguillon said. \u201cThis event is a direct investment in our community\u2019s future.\u201d<\/p>\n

The agreement between the city and the foundation is currently set to run through 2030. Under the proposal, the revenue-sharing structure would continue in future years, with adjusted splits that increase the city\u2019s share at higher revenue thresholds.<\/p>\n

City Council is scheduled to vote on the proposed changes during its April 9 meeting.<\/p>\n

Read more Fiesta\u2019s Taste of the Northside boasts an elevated culinary experience<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

San Antonio City Council will consider a $5 peak-hour entry fee for Fiesta de los Reyes as organizers look to offset rising security costs.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","hentry","category-interesting"],"yoast_head":"\nFiesta\u2019s largest event could charge $5 peak-hour admission fee under new proposal - San Antonio moving report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanantoniomovingreport.com\/?p=149\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiesta\u2019s largest event could charge $5 peak-hour admission fee under new proposal - San Antonio moving report\" \/>\n<meta property=\"og:description\" content=\"San Antonio City Council will consider a $5 peak-hour entry fee for Fiesta de los Reyes as organizers look to offset rising security costs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanantoniomovingreport.com\/?p=149\" \/>\n<meta property=\"og:site_name\" content=\"San Antonio moving report\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-09T13:01:22+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=149#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=149\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/#\\\/schema\\\/person\\\/b194b4d25ee8d0b8eb5f4fbdd99e52ad\"},\"headline\":\"Fiesta\u2019s largest event could charge $5 peak-hour admission fee under new proposal\",\"datePublished\":\"2026-05-09T13:01:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=149\"},\"wordCount\":548,\"commentCount\":0,\"articleSection\":[\"Interesting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=149#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=149\",\"url\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=149\",\"name\":\"Fiesta\u2019s largest event could charge $5 peak-hour admission fee under new proposal - San Antonio moving report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/#website\"},\"datePublished\":\"2026-05-09T13:01:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/#\\\/schema\\\/person\\\/b194b4d25ee8d0b8eb5f4fbdd99e52ad\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=149#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=149\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=149#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fiesta\u2019s largest event could charge $5 peak-hour admission fee under new proposal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/#website\",\"url\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/\",\"name\":\"San Antonio moving report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/#\\\/schema\\\/person\\\/b194b4d25ee8d0b8eb5f4fbdd99e52ad\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/sanantoniomovingreport.com\"],\"url\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fiesta\u2019s largest event could charge $5 peak-hour admission fee under new proposal - San Antonio moving report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sanantoniomovingreport.com\/?p=149","og_locale":"en_US","og_type":"article","og_title":"Fiesta\u2019s largest event could charge $5 peak-hour admission fee under new proposal - San Antonio moving report","og_description":"San Antonio City Council will consider a $5 peak-hour entry fee for Fiesta de los Reyes as organizers look to offset rising security costs.","og_url":"https:\/\/sanantoniomovingreport.com\/?p=149","og_site_name":"San Antonio moving report","article_published_time":"2026-05-09T13:01:22+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sanantoniomovingreport.com\/?p=149#article","isPartOf":{"@id":"https:\/\/sanantoniomovingreport.com\/?p=149"},"author":{"name":"admin","@id":"https:\/\/sanantoniomovingreport.com\/#\/schema\/person\/b194b4d25ee8d0b8eb5f4fbdd99e52ad"},"headline":"Fiesta\u2019s largest event could charge $5 peak-hour admission fee under new proposal","datePublished":"2026-05-09T13:01:22+00:00","mainEntityOfPage":{"@id":"https:\/\/sanantoniomovingreport.com\/?p=149"},"wordCount":548,"commentCount":0,"articleSection":["Interesting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sanantoniomovingreport.com\/?p=149#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sanantoniomovingreport.com\/?p=149","url":"https:\/\/sanantoniomovingreport.com\/?p=149","name":"Fiesta\u2019s largest event could charge $5 peak-hour admission fee under new proposal - San Antonio moving report","isPartOf":{"@id":"https:\/\/sanantoniomovingreport.com\/#website"},"datePublished":"2026-05-09T13:01:22+00:00","author":{"@id":"https:\/\/sanantoniomovingreport.com\/#\/schema\/person\/b194b4d25ee8d0b8eb5f4fbdd99e52ad"},"breadcrumb":{"@id":"https:\/\/sanantoniomovingreport.com\/?p=149#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sanantoniomovingreport.com\/?p=149"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sanantoniomovingreport.com\/?p=149#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sanantoniomovingreport.com\/"},{"@type":"ListItem","position":2,"name":"Fiesta\u2019s largest event could charge $5 peak-hour admission fee under new proposal"}]},{"@type":"WebSite","@id":"https:\/\/sanantoniomovingreport.com\/#website","url":"https:\/\/sanantoniomovingreport.com\/","name":"San Antonio moving report","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sanantoniomovingreport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sanantoniomovingreport.com\/#\/schema\/person\/b194b4d25ee8d0b8eb5f4fbdd99e52ad","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/sanantoniomovingreport.com"],"url":"https:\/\/sanantoniomovingreport.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=149"}],"version-history":[{"count":0,"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=\/wp\/v2\/posts\/149\/revisions"}],"wp:attachment":[{"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}