{"id":557,"date":"2026-06-07T10:01:29","date_gmt":"2026-06-07T10:01:29","guid":{"rendered":"https:\/\/sanantoniomovingreport.com\/?p=557"},"modified":"2026-06-07T10:01:29","modified_gmt":"2026-06-07T10:01:29","slug":"san-antonio-has-a-culture-like-no-other-spurs-finals-run-creates-economic-opportunity","status":"publish","type":"post","link":"https:\/\/sanantoniomovingreport.com\/?p=557","title":{"rendered":"\u2018San Antonio has a culture like no other\u2019: Spurs\u2019 Finals run creates economic opportunity"},"content":{"rendered":"
\n

It takes one glance to know that Spurs fans have a home at Bakwood BBQ and More.<\/p>\n

A giant San Antonio Spurs logo adorns the Eastside restaurant\u2019s wall. Vernie Hurd\u2019s family owns the establishment and a Spurs logo adorns his face, too, in the form of a temporary tattoo on his right cheek.<\/p>\n

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He\u2019s a fan, but the Spurs are also good for business.\u00a0<\/p>\n

Demand increased by 500% as basketball fans flocked to the restaurant ahead of the San Antonio Spurs clash with the New York Knicks.<\/p>\n

Hurd prepared five times the barbecue he usually does for the NBA Finals and it was snapped up by fans stopping at Bakwood BBQ, less than three miles from the Frost Bank Center on the corner of Commerce and Hackberry streets.<\/p>\n

\u201cWe notice more people coming out before the game starts,\u201d he said. \u201cWe have a lot of Airbnbs here. We have a lot of New Yorkers show up.\u201d<\/p>\n

\u201cWhen the Spurs win, you see traffic out here,\u201d he added.<\/p>\n

Fans will drive down Commerce Street, honking and waving flags. Hurd said it\u2019s as busy as other big downtown events, like Fiesta or concerts at the Alamodome.<\/p>\n

It\u2019s one of many businesses that has seen a spike in activity as fans from in and out of town gather to watch the final round of the NBA season. Many business owners are either incredibly busy as fans gather under their roofs, or quickly pivoting to make sure guests have a place to watch games and keep up with the action.<\/p>\n

Bars are packed<\/h4>\n

It doesn\u2019t matter if you are inside the Frost Bank Center or watching on television \u2014 it can be tough to find a seat for the Spurs\u2019 playoff run.<\/p>\n

San Antonio\u2019s bar owners are happy to be a part of the excitement and to give people spaces to celebrate. But patrons can often wait hours to get a table.<\/p>\n

Doug Ackerly owns Stout House, The Stetson\u2019s San Antonio and The Hangar bars, all of which have been crowded by fans in recent weeks.<\/p>\n

Stout House Grayson has hosted popular watch parties and has a 50-75% increase in sales on nights when the Spurs play, he said. The location near Pearl has plenty of TVs and a large outdoor screen. His other bars have had sales jump between 20-40%.<\/p>\n

\u201cIt\u2019s been such a fun team to watch. As a bar owner, I hope we go to Game 7 and win Game 7. As a fan, I hope we sweep the New York Knicks,\u201d he said on Tuesday, before Spurs\u2019 105-95 loss in Game 1.<\/p>\n

Jody Bailey Newman owns Friendly Spot in Southtown. She started to see Spurs fans show up before the regular season ended for the bar\u2019s large outdoor screens. Now, Friendly Spot regularly hits capacity.<\/p>\n

Hers is not the only bar with long lines on game nights.<\/p>\n

\u201cSouthtown is becoming the local destination to watch the Spurs,\u201d she said. \u201cThere\u2019s no other place that has the cluster of local [owners] that we have.\u201d<\/p>\n

Both Bailey Newman and Ackerly have scheduled more of their workers during game days to meet increased demand. They also pay for additional security. Bailey Newman praised service workers across the city for creating great experiences for guests and customers.<\/p>\n

Ackerly noted that some of his bars have days that are slower than normal between games. With an NBA finals game on Wednesday and Friday, Thursday may have less customers, he said.<\/p>\n

But both Ackerly and Bailey Newman enjoy the feeling of unity they see amongst fans. It reminds them both of the Spurs\u2019 championship runs from more than a decade ago. <\/p>\n

\u201cSan Antonio has a culture like no other,\u201d she said. \u201cIt\u2019s good for the city.\u201d<\/p>\n

Meeting the moment<\/h4>\n

Not all businesses normally cater to sports fans. While some of Ackerly\u2019s bars are well-suited for sports watching, others have different audiences. His Stetson\u2019s brand is normally devoted to country music and has locations in Far West San Antonio and Helotes.<\/p>\n

On nights when the Spurs play, though, customers only want one thing.<\/p>\n

\u201cWe\u2019ve been delaying our music and starting our music after the games have been over,\u201d Ackerly said.<\/p>\n

One of the city\u2019s biggest pivots has been at Pearl. The development\u2019s fine dining establishments might not typically be associated with sports viewership, but owner and developer Silver Ventures has organized watch parties with a giant screen at the Park at Pearl which attracted roughly a thousand fans for Game 1.<\/p>\n

\u201cGame nights bring an incredible surge of energy to the Pearl,\u201d said Beth Smith, vice president of public relations and media for Silver Ventures, which owns the district. \u201cSuccess doesn\u2019t stop with the court. You see it ripple into the small businesses, shared spaces and the pride people feel gathering together here is like no other feeling.\u201d<\/p>\n

Smith said the public plaza was meant for gatherings like this \u2014 Pearl plans to hold similar events for the 2026 FIFA World Cup.<\/p>\n

The businesses at the development are responding. Ben Schwartz owns Wonderslice Pizza in the Food Hall at Bottling Department and sees fans gathering outside his doors.<\/p>\n

\u201cThere\u2019s absolutely no way it can hurt. On a random Wednesday, when there\u2019s not much going on, it really helps,\u201d he said, adding that he\u2019s canceled Doordash and other delivery services during games.<\/p>\n

\u201cI\u2019m trying to focus everything I can on folks who are coming in.\u201d<\/p>\n

Jeff Balfour owns Southerleigh Fine Food and Brewery and Brasserie Mon Chou Chou, two restaurants that would normally, he admits, not be places Spurs fans go to watch games. But they\u2019re catering to the spectators with more outdoor seating and a few quicker dinner options.<\/p>\n

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\u201cTypically on a Spurs night, especially an important Spurs night, we can actually see a significant drop in business,\u201d Balfour said. \u201cWith the watch parties at Pearl, it\u2019s flipped that around and made it where we\u2019re part of the community.\u201d<\/p>\n

Schwartz hopes it brings San Antonio residents who might have never have gone to Pearl who might not otherwise go to the development. He sees old school Spurs fans come out, he said, and he enjoys serving them and meeting new customers.<\/p>\n

Not just San Antonians<\/h4>\n

San Antonio residents aren\u2019t the only ones showing up at bars and restaurants, though.<\/p>\n

\u201cWe\u2019ve definitely had a lot of out-of-town fans book the hotel,\u201d Silver Ventures VP Smith said, noting that many fans were staying at Pearl\u2019s Hotel Emma. \u201cObviously, a lot from New York, but they\u2019re from all over the country and a few from international [locations] that are big NBA fans.\u201d<\/p>\n

Bailey Newman said Victor Wembanyama, the Spurs\u2019 22-year-old French phenom whose face adorns murals across the city, is even drawing visitors from France.<\/p>\n

Balfour, owner of Southerleigh and Brasserie Mon Chou Chou, said roughly half the customers at his restaurant before Game 1 of the NBA finals were repping the New York team\u2019s orange and blue.<\/p>\n

It\u2019scheaper for their fans to travel to a finals game in San Antonio than to see a game at the Knicks\u2019 Madison Square Garden. The Knicks are in the finals for the first time since 1999, when they were beaten by the Spurs, and tickets to Game 3 in New York are reselling at more than $7,500, according to the New York Times.<\/p>\n

Tickets to Game 2 in San Antonio were just under $700 on Ticketmaster.<\/p>\n

Smith hopes that the influx of visitors to San Antonio will boost tourism in the long run as they experience San Antonio during their downtime.<\/p>\n

\u201cIt puts San Antonio on the map when we have events like this, and it brings us to light a little bit with the rest of the nation,\u201d she said. \u201cYou hear guests from out of town that come in for these things go, \u2018I need to bring my family back.\u2019\u201d<\/p>\n

Shirts fly off tables and shelves<\/h4>\n

Even when San Antonians aren\u2019t watching games, they\u2019re still showing the Spurs love.<\/p>\n

Some of San Antonio\u2019s Academy Sports and Outdoors were open until 3 a.m. after the Spurs defeated the Oklahoma City Thunder in Game 7 of the Western Conference Finals, according to company spokesperson Kelley Jones.<\/p>\n

Many of those reopened at 7 a.m. and Academy Sports and Outdoors has seen an increase in foot traffic purchasing T-shirts and caps.<\/p>\n

\u201cAs a result, our inventory has been moving quickly and is currently on the lower side, but we\u2019re receiving shipments with new product consistently to keep up with demand,\u201d Jones said.<\/p>\n

Canopies and tents have popped up on Southwest Military Drive and on streets across the city, where vendors sell T-shirts, flags and cardboard cutouts.<\/p>\n

Vendors like Joshua Acosta have been selling T-shirts for decades. He started selling T-shirts during the team\u2019s first championship run in 1999. When the Spurs got hot this year, he started again.<\/p>\n

\u201cEspecially on game days, it gets pretty busy,\u201d he said.<\/p>\n

Acosta said shirts have been so popular that even local vendors have started to run low. He restocked before the finals started, but options are limited. He often sources his shirts from local print shops.<\/p>\n

Federal and NBA officials have cracked down on copyright rules for other finals. In 2024, the National Intellectual Property Rights Coordination Center, Homeland Security and U.S. Customs and Border Protection said they were monitoring sales and enforcing intellectual property laws around the NBA finals.<\/p>\n

A study from an online sportsbook this year estimated that counterfeit Spurs merchandise cost the NBA $13.6 million this year.<\/p>\n

Many vendors wouldn\u2019t speak on the record or are wary of giving their names, even as flags fly above groups of tents and folding tables covered with Spurs-themed merchandise.<\/p>\n

Some say there are ways around the laws by selling merchandise without copyrighted phrases or by using parts of logos. Many have been doing this for years.<\/p>\n

The cost of living is going up, Acosta noted, and making a little extra money doesn\u2019t hurt. He comes out with his entire family to sit under a canopy and sell shirts as fellow fans drive by, shopping.\u00a0<\/p>\n

\u201cWith the way everything has been, a little extra income goes a long way,\u201d Acosta said. \u201cIt\u2019s a big circle. The print shops, the T-shirt vendors. It helps everybody out.\u201d<\/p>\n

Read more Where I Live: Whispering Oaks<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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