{"id":681,"date":"2026-06-20T16:01:14","date_gmt":"2026-06-20T16:01:14","guid":{"rendered":"https:\/\/sanantoniomovingreport.com\/?p=681"},"modified":"2026-06-20T16:01:14","modified_gmt":"2026-06-20T16:01:14","slug":"san-antonio-startup-keeptabz-is-using-ai-to-change-how-companies-track-competitors","status":"publish","type":"post","link":"https:\/\/sanantoniomovingreport.com\/?p=681","title":{"rendered":"San Antonio startup KeepTabz is using AI to change how companies track competitors"},"content":{"rendered":"
\n

After more than a decade working in marketing for a series of major tech companies, Franklin Morris felt like there had to be an easier way to keep an eye on competitors\u2019 efforts and strategy.<\/p>\n

Read more Where I Live: West Side<\/a><\/p>\n

\u201cIt seemed to me that what I wanted, as a head of marketing, would be a product that would do something pretty simple, which was track everything my competitors are doing and tell me the important stuff,\u201d Morris said.\u00a0<\/p>\n

Morris talked to other leaders in his industry and found out that he wasn\u2019t the only one who had noticed that need.<\/p>\n

\u201cI couldn\u2019t find a product that could do that for less than $50,000 or 60,000 a year. So [I] decided to build it,\u201d he said.<\/p>\n

That idea was funded with $20,000 from Geekdom\u2019s Community Fund in October and a series of small investments from friends and former colleagues. <\/p>\n

Morris built the tool using artificial intelligence. KeepTabz is a series of AI processes that track competitors\u2019 public information, organize it and then send it out to clients however and whenever they want.<\/p>\n

After spending four months building what Morris calls AI agents, he and his co-founder, Vitalii Melnychuk, launched it in April. The company is producing new ways of collecting and, more importantly, sorting vast amounts of publicly available information online.<\/p>\n

\u201cWe had a number of non-paying beta customers who basically jumped into a complete hot mess of a product on day one,\u201d he said. \u201cThere\u2019s a number of customers here in San Antonio. We have people who work at national companies in other places too, and so they\u2019ve been very generous with their time and feedback, and we\u2019ve been fast about actioning on that feedback and changing the product.\u201d<\/p>\n

What is KeepTabz?<\/h4>\n

KeepTabz works on three levels: collecting publicly available data on competitors, organizing it into what\u2019s helpful and sending that to the customer.<\/p>\n

\u201cThe new features they\u2019re launching, the new pricing that they have. All of these things are just constantly in flux \u2014 deals they\u2019re offering, partnerships they\u2019re making. They\u2019re happening kind of in real time across the internet. It\u2019s happening on your competitors\u2019 websites. It\u2019s happening on their social media channels. It\u2019s happening in reviews,\u201d Morris said. \u201cWhat we do is bring all of that together into a single, centralized platform.\u201d<\/p>\n

Morris said a set of AI agents scan through competitors\u2019 online footprints, then bring the data back to KeepTabz, where it\u2019s sorted. Some of it is strategically important. Some of it is just meaningless noise.<\/p>\n

Sorting that out is, in many ways, the tricky part.<\/p>\n

\u201cThe hard, technical challenge to solve here is not actually just to bring all the stuff together,\u201d Morris said. \u201cBut to actually really use AI to elevate those things that are important that a leader would need to know about right away, versus the things that are not really actionable and not really important.\u201d<\/p>\n

Morris spent time developing what he calls AI agents. Rather than a single entity or person doing this task, KeepTabz has built a series of AI processes for collecting and sorting data.<\/p>\n

Then it\u2019s sent to customers via platforms like Slack, Discord, Microsoft Teams or whichever mode and format best suits them. Plans start at $49.99 a month.<\/p>\n

It\u2019s already being used in San Antonio.<\/p>\n

\u201cIt helps us stay on top of our competitors, we\u2019re in a pretty crowded market,\u201d said Chris Blomquist, director of demand generation at eSkill.<\/p>\n

Read more San Antonio surgeon introduces kids to medical careers at old Spurs\u2019 center<\/a><\/p>\n

Blomquist\u2019s company provides testing and evaluation for employers. It\u2019s owned by venture equity firm Scaleworks and based in San Antonio.<\/p>\n

Blomquist said eSkillhas been using KeepTabz since January to track 15 to 20 competitors, around five of which they pay close attention to. Blomquist said his marketing team has three full-time employees who often have to switch between different roles.<\/p>\n

KeepTabz has given them helpful data on their competitors\u2019 movements that Blomquist uses to draw conclusions about opponents\u2019 strategies. He checks the updates he receives daily and follows up with his own research when those updates are notable. The process combines AI with a human check.<\/p>\n

That human element is important, Morris said. He still performs checks on customers\u2019 accounts after setting them up to make sure the AI processes he\u2019s laid out function properly. KeepTabz also pulls from public data sources across the internet. Morris has been hesitant to use private or protected data sources where people might store more sensitive or personal information.<\/p>\n

Sales, not fundraising<\/h4>\n

The normally robust software industry hit a bump earlier this year when investors shrank away from the industry due to concerns about AI\u2019s role in software development.<\/p>\n

\u201cThere\u2019s this ambient fear in the market that basically everybody\u2019s just going to build everything themselves with AI and that all software is going to eventually be swallowed up by an AI model,\u201d Morris said.<\/p>\n

But investment has stabilized and even heated up, according to Pat Matthews, who heads pre-seed investment firm Active Capital. Active Capital had its largest-ever exit this year when ProsperOps, one of its investments, was sold to Flexera.<\/p>\n

Matthews said AI has increased productivity in the software industry.<\/p>\n

\u201cThis is the hottest fundraising market I\u2019ve seen,\u201d he said in an email.<\/p>\n

Morris has shifted his focus to growing the business, though, instead of chasing investment.<\/p>\n

\u201cMy focus, originally, was, \u2018I gotta raise money.\u2019 That stuff is so time consuming, it shifted to actually acquiring customers. If you walk into a meeting and show people a slide with revenue growth that looks like that,\u201d he said, gesturing upwards. \u201cThey\u2019re going to listen.\u201d<\/p>\n

Investors don\u2019t always look to San Antonio, Morris added, but the city has advantages. Geekdom has an ecosystem of successful startups. A lower cost of living means it\u2019s cheaper and easier to start companies and try new ideas.<\/p>\n

\u201cWe have to carve out a different path, and I think it\u2019s a path that a lot of San Antonio startups have to carve out,\u201d Morris said.<\/p>\n

It\u2019s a path he plans to stay on. He wants to grow from the five paying customers he started with to 100 by the end of the year.<\/p>\n

\u201cMy goal is that we become the biggest household competitive tool in the world,\u201d he said. \u201cI don\u2019t want to play small with this.\u201d <\/p>\n

Read more Father\u2019s Day specials: a $500 burger at St. Anthony Hotel, burger showdown at Pearl<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

San Antonio-based AI startup KeepTabz launched this year, offering programs that track and organize information about business’ competitors.<\/p>\n","protected":false},"author":1,"featured_media":680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting"],"yoast_head":"\nSan Antonio startup KeepTabz is using AI to change how companies track competitors - San Antonio moving report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanantoniomovingreport.com\/?p=681\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"San Antonio startup KeepTabz is using AI to change how companies track competitors - San Antonio moving report\" \/>\n<meta property=\"og:description\" content=\"San Antonio-based AI startup KeepTabz launched this year, offering programs that track and organize information about business' competitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanantoniomovingreport.com\/?p=681\" \/>\n<meta property=\"og:site_name\" content=\"San Antonio moving report\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-20T16:01:14+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/#\\\/schema\\\/person\\\/b194b4d25ee8d0b8eb5f4fbdd99e52ad\"},\"headline\":\"San Antonio startup KeepTabz is using AI to change how companies track competitors\",\"datePublished\":\"2026-06-20T16:01:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681\"},\"wordCount\":1108,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/44cfa3768d0f75f9125aafaff05884f1.webp\",\"articleSection\":[\"Interesting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681\",\"url\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681\",\"name\":\"San Antonio startup KeepTabz is using AI to change how companies track competitors - San Antonio moving report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/44cfa3768d0f75f9125aafaff05884f1.webp\",\"datePublished\":\"2026-06-20T16:01:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/#\\\/schema\\\/person\\\/b194b4d25ee8d0b8eb5f4fbdd99e52ad\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681#primaryimage\",\"url\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/44cfa3768d0f75f9125aafaff05884f1.webp\",\"contentUrl\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/44cfa3768d0f75f9125aafaff05884f1.webp\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?p=681#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"San Antonio startup KeepTabz is using AI to change how companies track competitors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/#website\",\"url\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/\",\"name\":\"San Antonio moving report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/#\\\/schema\\\/person\\\/b194b4d25ee8d0b8eb5f4fbdd99e52ad\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/sanantoniomovingreport.com\"],\"url\":\"https:\\\/\\\/sanantoniomovingreport.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"San Antonio startup KeepTabz is using AI to change how companies track competitors - San Antonio moving report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sanantoniomovingreport.com\/?p=681","og_locale":"en_US","og_type":"article","og_title":"San Antonio startup KeepTabz is using AI to change how companies track competitors - San Antonio moving report","og_description":"San Antonio-based AI startup KeepTabz launched this year, offering programs that track and organize information about business' competitors.","og_url":"https:\/\/sanantoniomovingreport.com\/?p=681","og_site_name":"San Antonio moving report","article_published_time":"2026-06-20T16:01:14+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sanantoniomovingreport.com\/?p=681#article","isPartOf":{"@id":"https:\/\/sanantoniomovingreport.com\/?p=681"},"author":{"name":"admin","@id":"https:\/\/sanantoniomovingreport.com\/#\/schema\/person\/b194b4d25ee8d0b8eb5f4fbdd99e52ad"},"headline":"San Antonio startup KeepTabz is using AI to change how companies track competitors","datePublished":"2026-06-20T16:01:14+00:00","mainEntityOfPage":{"@id":"https:\/\/sanantoniomovingreport.com\/?p=681"},"wordCount":1108,"commentCount":0,"image":{"@id":"https:\/\/sanantoniomovingreport.com\/?p=681#primaryimage"},"thumbnailUrl":"https:\/\/sanantoniomovingreport.com\/wp-content\/uploads\/2026\/06\/44cfa3768d0f75f9125aafaff05884f1.webp","articleSection":["Interesting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sanantoniomovingreport.com\/?p=681#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sanantoniomovingreport.com\/?p=681","url":"https:\/\/sanantoniomovingreport.com\/?p=681","name":"San Antonio startup KeepTabz is using AI to change how companies track competitors - San Antonio moving report","isPartOf":{"@id":"https:\/\/sanantoniomovingreport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sanantoniomovingreport.com\/?p=681#primaryimage"},"image":{"@id":"https:\/\/sanantoniomovingreport.com\/?p=681#primaryimage"},"thumbnailUrl":"https:\/\/sanantoniomovingreport.com\/wp-content\/uploads\/2026\/06\/44cfa3768d0f75f9125aafaff05884f1.webp","datePublished":"2026-06-20T16:01:14+00:00","author":{"@id":"https:\/\/sanantoniomovingreport.com\/#\/schema\/person\/b194b4d25ee8d0b8eb5f4fbdd99e52ad"},"breadcrumb":{"@id":"https:\/\/sanantoniomovingreport.com\/?p=681#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sanantoniomovingreport.com\/?p=681"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sanantoniomovingreport.com\/?p=681#primaryimage","url":"https:\/\/sanantoniomovingreport.com\/wp-content\/uploads\/2026\/06\/44cfa3768d0f75f9125aafaff05884f1.webp","contentUrl":"https:\/\/sanantoniomovingreport.com\/wp-content\/uploads\/2026\/06\/44cfa3768d0f75f9125aafaff05884f1.webp","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/sanantoniomovingreport.com\/?p=681#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sanantoniomovingreport.com\/"},{"@type":"ListItem","position":2,"name":"San Antonio startup KeepTabz is using AI to change how companies track competitors"}]},{"@type":"WebSite","@id":"https:\/\/sanantoniomovingreport.com\/#website","url":"https:\/\/sanantoniomovingreport.com\/","name":"San Antonio moving report","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sanantoniomovingreport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sanantoniomovingreport.com\/#\/schema\/person\/b194b4d25ee8d0b8eb5f4fbdd99e52ad","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/sanantoniomovingreport.com"],"url":"https:\/\/sanantoniomovingreport.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=\/wp\/v2\/posts\/681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=681"}],"version-history":[{"count":0,"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=\/wp\/v2\/posts\/681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=\/wp\/v2\/media\/680"}],"wp:attachment":[{"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanantoniomovingreport.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}